Growth Manager

1 week ago


Riyadh, Ar Riyāḑ, Saudi Arabia Careem Full time

About the Role

Careem is seeking a talented Growth Manager to support the execution of our growth strategy in KSA.

This role will focus on implementing KSA-focused marketing campaigns, managing partnerships, and analyzing data to optimize growth efforts.

  1. Growth Execution Support: Assist in executing the growth roadmap for Careem's verticals in KSA by ensuring alignment with organizational goals. Conduct research on market trends, customer preferences, and competitor activities to support growth initiatives.
  2. Customer Segmentation and Insights: Assist in creating and managing customer segments based on demographic and behavioral data. Conduct cohort analysis to support the development of targeted retention campaigns and personalized engagement strategies.
  3. Campaign Management and Customer Engagement: Collaborate on the execution of retention and engagement campaigns, focusing on repeat purchases and customer loyalty. Help implement rewards programs, subscription models, or gamification elements to increase user stickiness and lifetime value.
  4. Data Analysis and Reporting: Analyze growth metrics (e.g., OPU, ARPU, conversion rates) to track the effectiveness of campaigns and initiatives. Use data to generate insights that inform campaign optimizations and new strategies.
  5. Market-Specific Customization: Collaborate with regional teams to tailor growth strategies to local market dynamics, ensuring relevance and resonance with target audiences. Develop geo-specific promotional strategies to capitalize on local customer preferences and competitive landscapes.

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