Marketing Strategist
2 days ago
We are seeking a Marketing Strategist to join our team at Premium Food Company Ltd. The ideal candidate will be responsible for developing and executing brand strategies to drive growth and enhance brand equity within the food and beverage sector.
Key Responsibilities:- Develop strategic marketing plans to increase brand awareness, loyalty, and sales.
- Conduct market research and analysis to understand consumer behavior, trends, and competitive landscape.
- Lead the creative development of marketing campaigns, ensuring alignment with brand values and business objectives.
- Manage marketing budgets and allocate resources efficiently across various marketing channels.
- Collaborate with product development, sales, and other teams to launch new products and improve existing offerings.
- Track and measure brand performance, adjusting strategies based on KPIs and market conditions.
- Work with external agencies and vendors to deliver impactful marketing activations and campaigns.
- Ensure brand consistency across all communication channels and touchpoints.
- Fluency in English is required (both written and spoken).
- Minimum of 3 years of experience in marketing strategy or brand management within the food and beverage industry.
- Proven ability to develop and execute successful marketing strategies.
- Strong understanding of consumer behavior and market dynamics within the food and beverage sector.
- Experience with digital marketing and social media strategies is a plus.
- Strong communication, presentation, and leadership skills.
- Ability to work effectively under pressure and meet deadlines.
- Creative thinking with a passion for innovative marketing solutions.
- Bachelor's degree in Marketing, Business, or a related field.
- Knowledge of the regional market and consumer preferences.
Mid-Senior level
Employment typeFull-time
Job functionMarketing
IndustriesRestaurants
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