Brand Experience Specialist

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Independent Food Company Full time

This role requires a hands-on leader with a passion for experiential marketing to manage multiple events while ensuring alignment with the brand's vision.

Key Responsibilities:
  • Develop and implement a strategic event calendar for Independent Food Company in KSA.
  • Plan and execute in-store activations, brand events, influencer meet-ups, corporate collaborations, and pop-ups that drive customer engagement and boost brand awareness.
  • Work closely with internal teams, franchise partners, and external vendors to bring event concepts to life.
Event Execution
  • Oversee the end-to-end execution of all events, from planning to post-event evaluation.
  • Manage all event logistics, including venue selection, supplier coordination, branding, staffing, and on-site execution.
  • Ensure brand consistency and high-quality customer experience at all events.
  • Handle permits, approvals, and legal requirements related to events.
Performance Tracking
  • Track event KPIs (attendance, engagement, sales impact) and prepare post-event reports with insights and recommendations.
  • Identify areas for improvement and innovation in event execution.
Qualifications & Experience:
  • 3+ years of experience in event management, hospitality, or F&B industry.
  • Proven ability to plan, execute, and manage large-scale brand events and activations.
  • Strong stakeholder management and vendor negotiation skills.
  • Ability to work in a fast-paced, dynamic environment with multiple projects.
  • Experience managing event budgets and performance tracking.
  • Excellent problem-solving, time management, and communication skills.
  • Proficiency in event management tools, Microsoft Office, and social media platforms.
  • Fluent in English (Arabic is a plus).


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