Brand Experience Specialist
2 weeks ago
This role requires a hands-on leader with a passion for experiential marketing to manage multiple events while ensuring alignment with the brand's vision.
Key Responsibilities:- Develop and implement a strategic event calendar for Independent Food Company in KSA.
- Plan and execute in-store activations, brand events, influencer meet-ups, corporate collaborations, and pop-ups that drive customer engagement and boost brand awareness.
- Work closely with internal teams, franchise partners, and external vendors to bring event concepts to life.
- Oversee the end-to-end execution of all events, from planning to post-event evaluation.
- Manage all event logistics, including venue selection, supplier coordination, branding, staffing, and on-site execution.
- Ensure brand consistency and high-quality customer experience at all events.
- Handle permits, approvals, and legal requirements related to events.
- Track event KPIs (attendance, engagement, sales impact) and prepare post-event reports with insights and recommendations.
- Identify areas for improvement and innovation in event execution.
- 3+ years of experience in event management, hospitality, or F&B industry.
- Proven ability to plan, execute, and manage large-scale brand events and activations.
- Strong stakeholder management and vendor negotiation skills.
- Ability to work in a fast-paced, dynamic environment with multiple projects.
- Experience managing event budgets and performance tracking.
- Excellent problem-solving, time management, and communication skills.
- Proficiency in event management tools, Microsoft Office, and social media platforms.
- Fluent in English (Arabic is a plus).
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