Senior Marketing Specialist Riyadh
7 days ago
We are seeking a highly skilled Senior Marketing Specialist to join our team in Riyadh. As a key member of our marketing department, you will be responsible for developing and executing effective marketing strategies to drive brand awareness, customer engagement, and sales growth for our diverse range of travel products and services.
Key Responsibilities:- Conduct market research and competitive analysis to identify emerging trends, customer preferences, and growth opportunities
- Collaborate with the product and business development teams to conceptualize and create compelling marketing campaigns across various channels (digital, print, events, etc.)
- Develop engaging content (social media posts, website copy, brochures, email newsletters, etc.) to promote our travel offerings and enhance brand visibility
- Manage and optimize the company's digital marketing activities, including search engine optimization (SEO), paid advertising, and social media marketing
- Plan and organize promotional events, trade shows, and other marketing initiatives to showcase our products and services to potential customers
- Monitor and analyze marketing campaign performance using relevant metrics and KPIs, and provide data-driven insights to optimize future strategies
- Stay up-to-date with the latest marketing trends, tools, and best practices in the travel and tourism industry
- Assist in the preparation of marketing budgets and ensure efficient utilization of resources
- Coordinate with the sales team to align marketing efforts and support lead generation and conversion efforts
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