Senior Ticketing Marketing Specialist

3 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Informa Connect Limited Full time

About the Role

We are seeking a highly motivated and experienced Senior Ticketing Marketing Specialist to join our team in Saudi Arabia. As a key member of our marketing department, you will play a critical role in driving ticket sales and revenue growth for our events.

Key Responsibilities:

  1. Develop and execute comprehensive ticketing marketing strategies to achieve commercial objectives and revenue targets.
  2. Work closely with the wider marketing team to deliver effective marketing campaigns, leveraging data analytics and market trends to drive engagement and conversion.
  3. Administer and develop campaigns focused on ticketing and revenue generation, utilizing multi-channel optimisation techniques to maximise impact.
  4. Manage the implementation of marketing plans across all channels, monitoring effectiveness and providing recommendations to improve performance.
  5. Provide specific ticket purchase focus across all digital communications, ensuring seamless integration with CRM, social media, and website platforms.
  6. Monitor competitors' activities and provide insightful feedback to inform future marketing strategies.
  7. Design and implement testing and optimisation strategies, including A/B testing, landing pages, and CTAs, to continually enhance campaign performance.

About You

We are looking for a results-driven marketing professional with a minimum of 3 years' experience in a similar role. Your excellent time management skills, ability to juggle multiple projects, and self-motivation will be essential in driving success in this position.

Requirements:

  • Minimum of 3 years' experience as a Marketing Executive or equivalent.
  • Bachelor's Degree or equivalent experience.
  • Excellent verbal and written communication skills in both English and Arabic.
  • Proficient in MS Office, including intermediate/advanced PowerPoint, Word, and Excel.
  • Technology savvy, able to quickly adopt and work with new technology solutions.

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