Digital Content Specialist
4 days ago
The responsibilities of this role include developing engaging, on-brand copy for various platforms, crafting creative brand narratives, campaign concepts, and taglines, and writing persuasive and conversion-focused content for product launches, promotions, and storytelling campaigns. The successful Creative Copywriter will also collaborate with our design and marketing teams to ensure a seamless blend of visuals and copy. Additionally, they will edit and refine content based on performance analytics and audience insights.
Responsibilities:
- Develop engaging, on-brand copy for social media, digital ads, website content, and marketing materials.
- Craft creative brand narratives, campaign concepts, and taglines that resonate with target audiences.
- Write persuasive and conversion-focused content for product launches, promotions, and storytelling campaigns.
- Collaborate with design and marketing teams to ensure a seamless blend of visuals and copy.
- Edit and refine content based on performance analytics and audience insights.
Requirements:
- 3+ years of experience in copywriting, content creation, or brand storytelling within an agency setting.
- Strong background in social media content writing, creative concepts, and campaign messaging.
- Proven ability to create engaging, witty, and culturally relevant copy for various platforms.
- Strong grasp of consumer psychology, tone of voice, and brand storytelling.
Benefits:
- A competitive salary package.
- A collaborative and dynamic work environment.
- Opportunities for professional growth and development.
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