Digital Content Specialist
3 days ago
About Misk Schools
Misk Schools is a leading educational institution dedicated to providing high-quality education and fostering a culture of excellence. Our commitment to innovation, creativity, and academic rigor sets us apart as a premier learning environment.
We are seeking an exceptional School Marketing Manager to join our team. As a key member of our marketing department, you will play a critical role in supporting the execution of our marketing and communications objectives. Your primary responsibilities will include managing day-to-day digital content, coordinating the creation and distribution of marketing productions, and ensuring content consistency across digital platforms.
- Main Responsibilities:
- Manage and maintain the school's website, social media accounts, and other digital platforms to ensure accurate and timely updates.
- Coordinate with photographers and videographers to secure high-quality content for marketing materials.
- Organize and maintain digital files, ensuring easy accessibility and compliance with branding guidelines.
- Publish approved content on social media platforms, aligning with communication strategies and branding standards.
- Monitor social media channels, respond to comments and inquiries professionally, and escalate issues as needed.
- Analyze website user behavior using analytics tools and prepare comprehensive reports identifying trends and opportunities for improvement.
- Generate social media performance reports, track engagement metrics, and share actionable insights with the line manager.
- Support the planning and execution of marketing activities for school events, including event logistics, digital promotions, and marketing material distribution.
- Collaborate with internal teams to gather information and materials for content updates, ensuring timely delivery and alignment with overall objectives.
Qualifications and Experience:
- Bachelor's degree in marketing, communications, or a related field is essential.
- A minimum of 3 years of relevant experience in marketing, preferably in an educational setting.
- Familiarity with marketing automation platforms, email marketing tools, website content management systems, and social media management tools.
- Proficiency with analytics tools such as Google Analytics and Meta Business Suite.
Skills and Knowledge:
- Strong communication skills in written and spoken English and Arabic.
- Excellent organizational skills and attention to detail.
- Ability to manage multiple tasks and priorities in a fast-paced environment.
- Experience with social media management, engagement, and analytics.
- Flexibility and adaptability in a dynamic work environment.
- Cross-departmental collaboration and teamwork.
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