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Public Relations Manager
2 weeks ago
SYSTRA is a global engineering and consultancy group specializing in public transport and sustainable mobility.
With over 10,300 employees, our mission is to design safe and sustainable transport solutions that bring people together, promote social inclusion, and facilitate access to employment, education, and leisure worldwide.
Job OverviewWe are seeking a highly skilled Public Relations/Communications Manager to join our team in Mekkah. As a confident and articulate communicator, you will provide advice, direction, management, and support for all matters related to Public Relations and Marketing.
Key Responsibilities- Media Relations:
- Establish and maintain strong relationships with local, national, and international media outlets.
- Develop and distribute press releases, statements, and briefings to promote the project, initiatives, and announcements.
- Act as a spokesperson for the Project, preparing responses to media inquiries and participating in interviews as required.
- Strategic Communication:
- Lead the development and execution of a comprehensive public relations strategy aligned with the Client's goals and objectives.
- Monitor public opinion and media coverage related to the project's activities, identifying opportunities and challenges.
- Provide strategic communication advice to senior leadership, ensuring key messages are clear, consistent, and effective.
- Crisis Communication:
- Manage crisis communication efforts, developing rapid response strategies to address negative publicity, accidents, or emergencies related to the Client's services or infrastructure.
- Prepare crisis communication plans and act as the lead on crisis situations, ensuring messaging is aligned with organizational priorities.
- Stakeholder Engagement:
- Cultivate and maintain relationships with key stakeholders, including government agencies, local communities, industry groups, and the general public.
- Represent the Project team/Client at external events, forums, and public consultations to promote initiatives and gather feedback.
- Internal Communications:
- Work closely with internal teams to ensure consistent and effective communication across all levels of the Client.
- Develop and implement internal communication strategies to engage employees, enhance organizational culture, and ensure alignment with the Client's goals.
- Content Creation and Messaging:
- Develop high-quality content for press materials, speeches, presentations, newsletters, and social media platforms.
- Ensure that all written materials adhere to the Client's tone, style, and policy guidelines.
- Event Management:
- Coordinate and manage public events, press conferences, launches, and other initiatives to promote the Client/Project's work and engage with the community.
- Reporting and Analysis:
- Monitor and analyze media coverage, public sentiment, and the effectiveness of PR campaigns, providing regular reports to senior management.
- Track PR KPIs (Key Performance Indicators) to measure the impact of communication activities.
