Marketing Operations Specialist

6 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Careem Networks FZ LLC Full time

Job Description:

We are seeking a Marketing Operations Specialist to join our team in KSA. The ideal candidate will have experience in growth marketing, e-commerce, food/grocery delivery, or tech platforms.

Growth Strategy
  • Develop and execute growth strategies aligned with organizational goals.
  • Conduct market research and analysis to identify opportunities and challenges.
  • Collaborate with internal teams to implement strategies that drive user engagement and retention.
Customer Segmentation
  • Assist in creating and managing customer segments based on demographic and behavioral data.
  • Conduct cohort analysis to support the development of targeted retention campaigns and personalized engagement strategies.
  • Help track and analyze customer lifecycle metrics, providing insights to optimize user experiences.
Campaign Management
  • Collaborate on the execution of retention and engagement campaigns, focusing on repeat purchases and customer loyalty.
  • Help implement rewards programs, subscription models, or gamification elements to increase user stickiness and lifetime value.
  • Monitor campaign performance and assist in identifying areas for improvement.
Data Analysis
  • Analyze growth metrics (e.g., OPU, ARPU, conversion rates) to track the effectiveness of campaigns and initiatives.
  • Use data to generate insights that inform campaign optimizations and new strategies.
  • Support the development of dashboards and reporting tools for tracking performance across growth efforts.

Requirements:

  • Bachelor's or Master's degree in Marketing, Engineering, Data Science, or a related field.
  • 4-6 years of experience in growth marketing, e-commerce, food/grocery delivery, or tech platforms.
  • Hands-on experience with tools like Google Ads, Meta Ads Manager, SQL, Tableau, or Looker.
  • Well-versed in data mining, statistical modeling, and advanced data analysis.
  • Strong understanding of A/B Testing, Regression Analysis, User Segmentation, Cohort analysis, churn/attrition modeling, CLTV models.
  • Proficiency in analyzing and leveraging metrics such as CAC, LTV, ARPU, and conversion rates.
  • Excellent communication and stakeholder management skills.
  • Deep understanding of food/grocery delivery market trends, customer behavior, and competitive landscapes.


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