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Brand Voice Manager

1 week ago


Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Petroleum Services Polytechnic Full time
Key Responsibilities

The successful candidate will be responsible for developing and executing a comprehensive content marketing strategy, managing a content calendar, and collaborating with cross-functional teams.

Main Responsibilities
  1. Content Strategy and Development:
  • Develop a content strategy that aligns with our business objectives.
  • Manage a content calendar covering various formats, including blogs, whitepapers, case studies, eBooks, infographics, and email campaigns.
  • Collaborate with SEO and Growth teams to optimize content for search and distribution.
Audience Engagement and Funnel Optimization:
  • Craft content for every stage of the funnel, from awareness to decision.
  • Develop personas and audience profiles to inform content creation.
  • Analyze content performance metrics to refine our content strategy.
Cross-Functional Collaboration:
  • Work closely with Product Marketing, Sales, and Customer Success to ensure alignment and consistency in messaging.
  • Partner with Demand Generation to integrate content into multi-channel campaigns.
  • Collaborate with external partners to enhance content production quality and expand capacity.
Brand Voice and Thought Leadership:
  • Develop and maintain our brand voice across all content.
  • Position us as a thought leader in our industry through insightful and research-backed content.
  • Identify opportunities for guest contributions, interviews, and collaborations with industry experts.