Digital Media Planner
7 days ago
**Role Summary:**
We are looking for an accomplished Senior Media Planner to develop and execute innovative media strategies that drive results for our clients in Riyadh, Saudi Arabia. As a Senior Media Planner, you will play a key role in collaborating with cross-functional teams to create integrated marketing strategies and analyzing media performance data to optimize campaigns and maximize ROI.
- Main Responsibilities:
- Develop comprehensive media plans that align with client objectives and target audience behaviors.
- Analyze media performance data to optimize campaigns and maximize ROI.
- Collaborate with cross-functional teams to create integrated marketing strategies.
- Manage relationships with media vendors and negotiate favorable rates and placements.
- Present media recommendations and campaign results to clients and internal stakeholders.
- Stay up-to-date with industry trends, emerging technologies, and the Saudi Arabian media landscape.
- Mentor junior team members and contribute to the overall growth of the media planning department.
- Oversee budget allocation and forecasting for multiple client accounts.
- Utilize media planning software to conduct research and generate insights.
Requirements:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- 5+ years of experience in media planning, with a proven track record of successful campaign strategies.
- Extensive knowledge of media planning and buying across multiple channels (TV, digital, print, radio, OOH).
- Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
- Proficiency in media planning software such as Nielsen, comScore, and Kantar.
- Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
- Demonstrated project management skills and ability to manage multiple projects simultaneously.
- In-depth understanding of the Saudi Arabian media landscape and cultural nuances.
- Fluency in English; Arabic language skills are a plus.
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