Saudi Tourism Sector Expert
4 days ago
We're seeking a highly skilled Saudi Tourism Sector Expert to join our team and help drive growth in the tourism sector.
About the RoleThe ideal candidate will have a deep understanding of the tourism sector and be able to develop effective marketing strategies to attract visitors from targeted markets.
This is a full-time position requiring a high level of expertise and experience in the tourism sector.
Key Responsibilities- Developing and implementing marketing strategies to drive growth in the tourism sector.
- Identifying and selecting key partners to work with.
- Working with market units to develop clear sales promotion strategies, including briefing requirements, ROI calculations, and reporting.
- Planning a sales promotion schedule across various market units, ensuring the right activities happen at the right time.
- Setting and agreeing on performance targets with partners for each activity, then monitoring progress, gathering feedback, and reporting on outcomes.
- Negotiating and confirming sales promotions with key trade and non-trade partners.
- Planning and carrying out targeted campaigns to support sales promotions, in coordination with relevant market units.
- Designing and using frameworks that allow market units to track promotion and brand KPIs such as share of voice, customer loyalty, market penetration, sales performance, traffic, and conversion metrics.
- Establishing strong working relationships with advertising agencies and other key operators to ensure alignment and support for brand strategies.
- Performing other activities as required.
- A minimum of 8 years of experience in tourism, marketing, or a related field.
- A bachelor's degree in Business Administration, Marketing, or Tourism.
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