Tourism Marketing Strategy Lead

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Tourism Authority Full time

At the Saudi Tourism Authority, we're on a mission to bring Saudi Arabia's Vision 2030 to life through innovative tourism initiatives.

About the Role

We're seeking an experienced Tourism Marketing Strategy Lead to join our team and help drive growth in the travel industry.

The ideal candidate will have a deep understanding of the tourism sector and be able to develop effective marketing strategies to attract visitors from targeted markets.

Key Responsibilities
  1. Selecting key partners and prioritizing promotion categories to best attract visitors from target markets.
  2. Working with market units to develop clear sales promotion strategies, including briefing requirements, ROI calculations, and reporting.
  3. Planning a sales promotion schedule across various market units, ensuring the right activities happen at the right time.
  4. Setting and agreeing on performance targets with partners for each activity, then monitoring progress, gathering feedback, and reporting on outcomes.
  5. Negotiating and confirming sales promotions with key trade and non-trade partners.
  6. Planning and carrying out targeted campaigns to support sales promotions, in coordination with relevant market units.
  7. Designing and using frameworks that allow market units to track promotion and brand KPIs such as share of voice, customer loyalty, market penetration, sales performance, traffic, and conversion metrics.
  8. Establishing strong working relationships with advertising agencies and other key operators to ensure alignment and support for brand strategies.
  9. Performing other activities as required.
Requirements
  • A minimum of 8 years of experience in tourism, marketing, or a related field.
  • A bachelor's degree in Business Administration, Marketing, or Tourism.


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