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Trade and Shopper Marketing Specialist

2 months ago

Jeddah, Makkah Province, Saudi Arabia Versuni Full time
About The Role

We are seeking a highly skilled Trade and Shopper Marketing Officer to join our team at Versuni. As a key member of our marketing team, you will play a crucial role in maintaining our permanent visibility in the market, increasing our in-store visibility share, and ensuring that our promotional visibility and promotional execution are executed effectively.

The Impact You'll Make
  1. Strategy Development: Collaborate with the Marketing team to develop and implement trade and shopper marketing strategies that drive business growth and revenue.
  2. Market Research: Conduct market research to identify trends, competitor activities, and shopper behaviors, providing valuable insights to inform marketing decisions.
  3. Campaign Support: Assist in the planning and execution of trade and shopper marketing campaigns across various channels, including in-store, online, and social media.
  4. Merchandising Assistance: Help develop and implement merchandising plans, including point-of-sale materials and displays, to maximize product visibility and sales.
  5. Promotion Coordination: Support the coordination of promotional activities, including discounts, special offers, and in-store events, to drive sales and customer engagement.
  6. Team Collaboration: Work closely with Sales, Marketing, and Supply Chain teams to support trade marketing strategies and ensure seamless execution.
  7. Retailer Interaction: Build and maintain relationships with key retailers and distributors to drive business growth and revenue.
  8. Performance Monitoring: Monitor and analyze the performance of trade marketing activities and promotions, providing insights to inform future marketing strategies.
  9. Data Reporting: Assist in preparing regular reports and insights on the effectiveness of trade marketing initiatives, providing valuable data to inform business decisions.
  10. Shopper Insights: Gather insights into shopper needs and preferences to inform marketing efforts and drive business growth.
The Skills And Knowledge You'll Bring
  1. Relevant Education: A minimum Diploma degree in a relevant field, with a Bachelor's degree preferred.
  2. Retail Experience: A minimum of 1 year of experience in retail, with a focus on trade marketing, merchandising, or promoter management.
  3. Industry Experience: Past and/or current experience in the consumer electronics and/or FMCG/consumer goods industry, with a focus on small and/or large domestic appliances or electronics.
  4. Language Skills: Fluent English and Arabic language skills, with a good level of English and Arabic language proficiency.
  5. Location: The ideal candidate should be based in Jeddah, with a strong understanding of the Western region market.
  6. Communication Skills: Excellent communication and reporting skills, with the ability to communicate effectively with stakeholders.
  7. Problem-Solving Skills: Strong problem-solving skills, with the ability to summarize complex information and provide actionable insights.
About Us

Versuni is a leading player in domestic appliances, offering sustainable products across kitchen appliances, coffee, air, garment, and home care. We are headquartered in The Netherlands, with innovation, manufacturing, and commercial centers across the globe, and a presence in over 100 countries. We employ 7,000 talented people who bring innovation to our customers.