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Senior Marketing Manager

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia Bristol Myers Squibb Full time

We are looking for an experienced Senior Product Manager to join our team in Riyadh, Kingdom of Saudi Arabia. As a member of our cross-functional team, you will play a critical role in driving business growth and improving patient outcomes in cardiovascular medicine.

In this position, you will be responsible for developing and executing strategic plans, building relationships with key stakeholders, and ensuring timely access to our products.

You will have the opportunity to work with a talented team of professionals who share your passion for delivering high-quality results and making a meaningful impact on patients' lives.

We offer a competitive salary and benefits package, as well as opportunities for career growth and development.

Key Responsibilities:

  • Understand the overall business, including business trends and BMS corporate strategy, and contribute to business strategy execution.

  • Develop annual brand planning and execute tactical strategies to optimize sales and patient shares.

  • Lead the pre-launch and launch of Camzyos in Gulf countries and drive uptake in KSA.

  • Collaborate with Access Team to ensure timely access, favorable pricing, and reimbursement situations.

  • Create innovative marketing strategies and tactics, ensuring completion on time and within budget.

  • Analyze market trends, threats, and opportunities, translating them into long-term business implications.

  • Maintain best-in-class disease, product, and indication knowledge, including competitor products.

  • Build and maintain strong relationships with key opinion leaders, healthcare professionals, and payers.

  • Interact and build strong working relationships with multiple stakeholders, both internal and external.

  • Contribute to Life Cycle Plan development and deliver specific actions/programs to support prioritized business opportunities.

  • Train and develop field team members on product/competitor knowledge and differentiation messages.

  • Evaluate compliance with laws, regulations, and BMS Standards of Business Conduct and Ethics.