Digital Coffee Portfolio Manager
2 days ago
We are Nestlé Nespresso SA, a leading company in the portioned coffee sector. Our team is passionate and entrepreneurial-minded, driving growth through research and development. We prioritize quality by carefully sourcing ingredients and producing premium coffee products. With a presence in over 60 countries and a global workforce of over 12,000 employees, we are committed to pioneering exceptional and sustainable coffee experiences.
Nespresso is on a mission to elevate coffee moments into a movement, combining taste and purpose. Our approach to cultivating coffee as an art inspires us to grow as individuals.
Our benefits include:
- A complimentary coffee machine and monthly credit
- Exclusive employee discounts
- Excellent training and development programs
- Growth opportunities
- Free unlimited coffee during working shifts
The Product Specialist B2C will manage our channel's product portfolio, including coffee, machines, accessories, and services. This involves implementing global product launches and themes, executing the CRM calendar, and developing market-specific initiatives.
Main Responsibilities- Execute the product strategy, including new product and service launches
- Analyze and optimize the channel's portfolio performance, suggesting improvements based on data insights
- Conduct annual deep dives on market trends and competitive development for coffee, machines, accessories, and services to inform local product strategies and marketing plans
- Benchmark local performance against international best practices and local competitors
- Provide input for monthly sales forecasting of the channel's portfolio
- Execute permanent and non-permanent product launches for coffee, machines, accessories, and services
- Develop activation strategies for the channel, including acquisition and promotion
- Manage the CRM calendar and execute market-specific initiatives
- Support continuous improvement through pre- and post-evaluations of product launches and themes
To succeed in this role, you should have:
- A university degree in marketing or a related field
- At least 4 years of experience as a Product Specialist or in a relevant role
- Experience working with leading brands and a strong commercial mindset
- Project management skills, particularly for complex projects
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