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Commercial Strategy Lead
3 weeks ago
Director of Commercial
The Director of Commercial plays a pivotal role in driving revenue and optimizing the hotel's commercial strategies.
This key position leads the commercial team, ensuring a comprehensive approach to sales, marketing, and revenue management to maximize profitability and enhance the hotel's market position.
Main Responsibilities:
- Develop Commercial Strategies
- Align with hotel goals, focusing on revenue generation, market share growth, and enhanced brand positioning.
- Drive business through corporate, group, and individual bookings.
- Foster strong relationships with clients and industry partners.
- Oversee pricing, inventory management, and distribution strategies.
- Optimize revenue streams and achieve budgeted targets.
- Create and execute marketing plans to enhance brand visibility.
- Attract target audiences and drive direct bookings.
- Conduct regular market analysis to stay informed about industry trends.
- Competitor activities and market demands.
- Use insights to adapt commercial strategies accordingly.
- Work closely with financial teams to develop and manage budgets.
- Foster collaboration with other departments for seamless operations.
- A unified approach to guest satisfaction.
- Lead negotiations for key accounts, partnerships, and contracts.
- Secure profitable deals and long-term relationships.
- Establish and monitor KPIs for the commercial team.
- Analyze results and implement corrective measures as needed.
- Implement forecasting techniques to predict market trends.
- Anticipate demand and adjust commercial strategies proactively.
- Align commercial efforts with a commitment to service excellence and customer satisfaction.
- Provide regular and comprehensive reports to the General Manager.
- Highlight performance metrics, market insights, and future strategies.
- Foster a culture of excellence, mentorship, and continuous learning.
- Ensure high levels of motivation and productivity within the commercial team.
- Operate in a safe and environmentally friendly manner.