Chief Marketing Officer
3 days ago
Job Overview
We are seeking a highly experienced Chief Marketing Officer to lead our digital marketing efforts and drive growth across multiple regions. This role requires a strategic thinker with expertise in performance marketing, CRM automation, and data-driven decision making.
- Develop and execute cross-channel digital marketing strategies to optimize lead generation, customer acquisition, and engagement.
- Manage and optimize paid media campaigns, ensuring high return on ad spend (ROAS) and cost-efficient customer acquisition costs (CAC).
- Leverage data to inform web conversion strategy, improving user journeys, landing page conversion rate optimization (CRO), and website search engine optimization (SEO).
- Establish A/B testing frameworks to analyze creatives, messaging, and targeting strategies, maximizing ad effectiveness.
- Lead the marketing automation and CRM strategy, ensuring personalized lifecycle-driven marketing campaigns across email, push, WhatsApp, and in-app notifications.
Key Responsibilities
- Drive strategic, data-driven marketing initiatives to optimize acquisition, retention, and engagement.
- Oversee digital marketing functions, including paid media buying, SEO, and web conversion optimization.
- Own the development and execution of multi-channel marketing campaigns.
- Work closely with Sales, Product, and Customer Success teams to align marketing efforts with business objectives.
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