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Food and Beverage Marketing Lead

1 week ago

Jeddah, Makkah Province, Saudi Arabia Premium Food Company Ltd. Full time

About Our Team

Premium Food Company Ltd. is a dynamic and fast-paced organization that is passionate about delivering exceptional customer experiences. We are seeking a highly skilled Food and Beverage Marketing Lead to join our marketing team and contribute to our success.

Job Description

The Food and Beverage Marketing Lead will be responsible for developing and executing marketing strategies to drive growth and enhance brand equity within the food and beverage sector. The ideal candidate will have a strong understanding of consumer behavior and market dynamics, as well as experience in digital marketing and social media strategies.

Key Responsibilities:

  1. Develop and execute strategic brand plans to drive brand awareness, loyalty, and growth.
  2. Conduct market research and analysis to understand consumer behavior, trends, and competitive landscape.
  3. Lead the creative development of marketing campaigns, ensuring alignment with brand values and business objectives.
  4. Manage resources efficiently across various marketing channels.
  5. Collaborate with product development, sales, and other teams to launch new products and improve existing offerings.
  6. Track and measure brand performance, adjusting strategies based on KPIs and market conditions.
  7. Work with external agencies and vendors to deliver impactful brand activations and campaigns.
  8. Ensure brand consistency across all communication channels and touchpoints.

Requirements:

  • Fluency in English is required (both written and spoken).
  • Minimum of 3 years of experience in brand management or marketing strategy within the food and beverage industry.
  • Proven ability to develop and execute successful brand strategies.
  • Strong understanding of consumer behavior and market dynamics within the food and beverage sector.
  • Experience with digital marketing and social media strategies is a plus.
  • Strong communication, presentation, and leadership skills.
  • Ability to work effectively under pressure and meet deadlines.
  • Creative thinking with a passion for innovative marketing solutions.