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Category Development Specialist

1 week ago

Jeddah, Makkah Province, Saudi Arabia Azizia Panda United Inc. Full time

Job Description:

Azizia Panda United Inc. seeks a Retail Marketing Manager to oversee brand and category marketing activities and initiatives.

Key Responsibilities:

Customer Insights & Behavioral Analysis:
  • Analyze promotional activities and customer perception in partnership with category management and strategic buying for analysis and needed improvement to ensure alignment with brand perception.
  • Guarantee that all offers and promotions are implemented and compliant with marketing policies and processes, aligned with brand identity and customer perception.
Marketing Strategy & Execution:
  • Support the development and implementation of marketing strategies as per company direction, ensuring compliance with agreed brand identity guidelines.
  • Participate in defining and developing the brand and marketing strategy, implementing and monitoring progress toward agreed deliverables.
  • Oversee the execution of in-store communication strategies and ensure an activation plan is in place to support the format shopping mission and value proposition.
Range & Branding Management:
  • Carry out marketing activities (tactical/seasonal and national) and provide regular feedback to teams on key issues during implementation.
  • Coordinate with category management and the in-house agency on a regular basis to execute promotion plans.
  • Be familiar with brand guidelines and maintain their integrity in all executed activities.