Category Development Specialist
7 days ago
Job Description:
Azizia Panda United Inc. seeks a Retail Marketing Manager to oversee brand and category marketing activities and initiatives.
Key Responsibilities:
Customer Insights & Behavioral Analysis:- Analyze promotional activities and customer perception in partnership with category management and strategic buying for analysis and needed improvement to ensure alignment with brand perception.
- Guarantee that all offers and promotions are implemented and compliant with marketing policies and processes, aligned with brand identity and customer perception.
- Support the development and implementation of marketing strategies as per company direction, ensuring compliance with agreed brand identity guidelines.
- Participate in defining and developing the brand and marketing strategy, implementing and monitoring progress toward agreed deliverables.
- Oversee the execution of in-store communication strategies and ensure an activation plan is in place to support the format shopping mission and value proposition.
- Carry out marketing activities (tactical/seasonal and national) and provide regular feedback to teams on key issues during implementation.
- Coordinate with category management and the in-house agency on a regular basis to execute promotion plans.
- Be familiar with brand guidelines and maintain their integrity in all executed activities.
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