F&B Marketing Leader

5 days ago

Jeddah, Makkah Province, Saudi Arabia Arab National Bank Full time

Company Overview

Our company operates a chain of international fine-dining restaurants in the Kingdom of Saudi Arabia. We are committed to delivering exceptional dining experiences to our customers while fostering a culture of innovation and creativity within our organization.

Job Description

  • As a Marketing Manager, you will develop and execute comprehensive marketing strategies to enhance our brand's visibility, engage customers, and drive sales growth.
  • You will lead the development and implementation of multichannel campaigns to drive bookings, awareness, and revenue for each venue.
  • You will ideate, promote, and execute an annual calendar of activations and events.
  • You will lead and execute content updates across websites and look for ways to improve customer journey and maximize conversion.
  • You will track performance of all marketing campaigns.
  • You will develop and manage relationships with external organizations (PR agencies, advertisement agencies).
  • You will ensure consistent brand messaging across all marketing channels, including digital, print, and in-store promotions, to strengthen brand identity and loyalty.
  • You will conduct thorough market research to understand consumer preferences, trends, and the competitive landscape, using insights to inform marketing strategies and product development.
  • You will plan and execute impactful marketing campaigns for product launches, promotional events, and seasonal offers. Monitor performance and adjust strategies as needed to maximize effectiveness.
  • You will oversee the company's online presence, including website management, social media marketing, email marketing, and digital advertising to reach a wider audience and engage customers online.
  • You will collaborate with creative teams to produce compelling marketing materials such as advertisements, brochures, and online content that resonate with target audiences.
  • You will prepare and manage the marketing budget, ensuring efficient allocation of resources to various marketing initiatives and maximizing return on investment.
  • You will utilize analytics tools to track campaign performance, analyze customer behavior, and generate reports on marketing activities' effectiveness, making data-driven decisions to improve outcomes.
  • You will develop and implement strategies for enhancing customer engagement and satisfaction, including loyalty programs, feedback mechanisms, and community events.
  • You will incorporate sustainable practices and social responsibility into marketing campaigns, aligning with consumer values and enhancing brand reputation.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • A minimum of 4 years' experience as a Marketing Manager in the F&B industry.
  • Extensive knowledge of social media platforms (Instagram, Facebook Business, Facebook Ads, Google, Tripadvisor, etc.).
  • Extensive knowledge of marketing strategies, channels, and branding, and up-to-date with the latest trends.
  • Excellent organizational and planning skills.
  • Ability to lead and inspire a team.
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Knowledge of website analytics tools (e.g., Google Analytics).
  • Strong communication, collaboration, analytical, and problem-solving skills.

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