Growth Market Strategist

1 week ago


Riyad Al Khabra, Saudi Arabia beBee Careers Full time
Job Description

As an Asian Marketing Executive, you will lead strategic marketing efforts in emerging esports regions, with a primary focus on China.

You will identify new opportunities for growth, develop data-driven strategies, and execute marketing plans in collaboration with agencies and partners.

  • Lead cross-functional teams to develop and implement comprehensive marketing strategies.
Duties and ResponsibilitiesMarketing Strategy Development
  1. Create and execute tailored marketing strategies and plans for identified growth markets, focusing initially on China.
  2. Leverage local insights to ensure marketing plans resonate with target audiences.
  3. Identify key partnerships and sponsorship opportunities to amplify brand presence in growth markets.
Project Management
  1. Manage budgets, timelines, and deliverables for regional campaigns.
  2. Work closely with local agencies, influencers, and stakeholders to execute marketing strategy effectively.
  3. Collaborate with internal teams to align marketing efforts with global brand objectives.
Requirements
  • Bachelor's degree in marketing, media, or equivalent.
  • 5+ years of experience in marketing, preferably within esports, gaming, or entertainment industries.
  • Native-like Chinese (e.g. Mandarin) speaker with fluency in English (written and verbal).
  • Proven track record of developing and implementing successful marketing strategies in Asia.
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
Perks
  • Competitive compensation
  • Housing allowance
  • VIP medical insurance
  • Relocation support


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