Growth Market Strategist
1 week ago
As an Asian Marketing Executive, you will lead strategic marketing efforts in emerging esports regions, with a primary focus on China.
You will identify new opportunities for growth, develop data-driven strategies, and execute marketing plans in collaboration with agencies and partners.
- Lead cross-functional teams to develop and implement comprehensive marketing strategies.
- Create and execute tailored marketing strategies and plans for identified growth markets, focusing initially on China.
- Leverage local insights to ensure marketing plans resonate with target audiences.
- Identify key partnerships and sponsorship opportunities to amplify brand presence in growth markets.
- Manage budgets, timelines, and deliverables for regional campaigns.
- Work closely with local agencies, influencers, and stakeholders to execute marketing strategy effectively.
- Collaborate with internal teams to align marketing efforts with global brand objectives.
- Bachelor's degree in marketing, media, or equivalent.
- 5+ years of experience in marketing, preferably within esports, gaming, or entertainment industries.
- Native-like Chinese (e.g. Mandarin) speaker with fluency in English (written and verbal).
- Proven track record of developing and implementing successful marketing strategies in Asia.
- Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
- Competitive compensation
- Housing allowance
- VIP medical insurance
- Relocation support
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