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Digital Transformation Specialist
1 week ago
We are seeking a highly motivated professional to lead our business development and marketing efforts for a high-profile transportation project. The successful candidate will have a proven track record in creating and managing social media campaigns, building strategic partnerships, and driving customer growth and revenue.
Key Responsibilities:- Business Development:
- Pursue new business opportunities to expand our customer base.
- Establish and maintain strategic partnerships with government entities, corporate clients, and private organizations.
- Develop tailored offers for specific market segments, including educational institutions and corporate clients.
- Develop and implement annual marketing plans to increase brand awareness and revenue.
- Conduct market research to understand customer behavior and emerging trends.
- Collaborate with stakeholders to position our service as a leading travel option in the region.
- Social Media Campaigns:
- Plan, manage, and optimize social media marketing campaigns to engage and attract target audiences.
- Monitor social media metrics and trends to ensure campaigns align with brand strategies and deliver desired outcomes.
- Manage content creation, posting schedules, and engagement across platforms like Instagram, Twitter, Facebook, and LinkedIn.
- Oversee a team of marketing and business development professionals, ensuring alignment with project goals.
- Provide guidance, training, and support to enhance team performance.
- Monitor and analyze team KPIs, implementing improvements where necessary.
- Performance Analysis:
- Measure the effectiveness of marketing initiatives and campaigns using data-driven insights.
- Adjust strategies based on performance metrics to maximize ROI.