Performance Marketing Specialist

2 weeks ago

Jeddah, Makkah Province, Saudi Arabia Nestlé SA Full time

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world's most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Nespresso is on a mission, through uncompromising choices, to bring exceptional and sustainable coffee to your home. With every cup, we elevate coffee moment into a movement, with taste and purpose. Cultivating coffee as an art, to grow the best in each of us.

Here's why we think you should choose us:

  • Free coffee machine + Monthly Nespresso credit
  • Exclusive employee discounts
  • Excellent training and development programs
  • Growth opportunities
  • Free unlimited coffee during working shifts
  • And much more

Position Summary:

The Performance Marketing Specialist will develop, implement and monitor online marketing acquisition activities to drive audience (visits and visitors) to Saudi Nespresso digital touch points and generate & increase online sales. His/her mission is to own the path to purchase (paid, owned and earned media) to drive awareness, consideration and intent to buy.

A Day in the Life of a Performance Marketing Specialist

Develop digital acquisition plan to increase traffic and audience on Nespresso market digital touch points to support sales objectives:

  • Define performance based plan taking into account global campaigns plan, local needs, competitive environment and budget.
  • Digital Acquisition Plan must be validated and supported by B2C - eBusiness team & guidelines.
  • Define the remarketing strategies to maximize all digital media investment towards conversion bridging Search, Display, Social, Affiliation, emailing... according to B2C - eBusiness guidelines.
  • Digital Acquisition Plan must be part of Market Media Plan strategy and aligned with Marketing & CRM Director.

Drive day-to-day traffic and audience on Nespresso digital entry points:

  • Manage day-to-day online acquisition tactics according to plan (SEM, online advertising, affiliation / distribution, emailing, social media).
  • Implement Global campaigns on-time according to Nespresso HQ guidelines.
  • Manage agencies to ensure proper delivery of qualitative online material (banners, videos, ad copy), cost-effective media buy and efficient tracking.
  • Coordinate with marketing to align with brand values and copy style.
  • Coordinate with eCommerce coordinator to ensure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate.
  • Coordinate with local CRC digital team about upcoming activities.

Monitor, optimize and report local digital marketing acquisition activities:

  • Regularly track and optimize campaigns, based on results to reach performance objectives.
  • Produce regular reports to highlight performance on main metrics.
  • Benchmark local performances with Int'l best practice and local competitive environment.
  • Monitor innovative acquisition tactics developed by local competitors.
  • Share best practices with International peers and HQ team.

What will make you successful…

Education:

  • Business degree or relevant experience in the related fields.

Professional experience:

  • Strong experience in Digital Marketing activities driving audience on websites (SEO, SEM, Affiliation, Display, Social Media).
  • Good eCRM expertise.
  • Experience in managing external agencies.
  • Website management.
  • Experience in brand management a plus.
  • Stakeholder Management in a matrix organization.
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