PR and Business Development Executive
7 days ago
Katch International is seeking a PR and Business Development Executive - Client Relationship Specialist to support both our PR and New Business teams. The ideal candidate will be a detail-oriented, creative thinker with a strong understanding of consumer behavior, media trends, and the PR landscape.
Key ResponsibilitiesThe successful candidate will be responsible for:
- Client Relationship Management:
- Establish and maintain strong, positive working relationships with clients and media contacts.
- Acquire a deep understanding of consumer behavior and how it relates to client needs.
- Act as a liaison between clients and media outlets, often communicating via phone, email, and in-person meetings.
- Assist the PR Manager in the development and execution of PR strategies and campaigns.
- Monitor various media channels including newspapers, magazines, social media, blogs, newswires, and broadcasts for potential opportunities for clients.
- Prepare and organize media outreach, drafts of press materials, and client reports.
- Attend client meetings and ensure clients are kept informed on PR activities and results.
- Regularly track and analyze media coverage and provide insights to clients.
- Support the on-ground execution of PR events, activations, conferences, and promotional activities.
- Assist with event logistics, client coordination, and post-event reporting.
- Participate in the pitching process by assisting with the preparation of proposals, presentations, and pitches.
- Support New Business Directors by attending client meetings and assisting with follow-up tasks.
- Contribute new business ideas, brainstorm fresh approaches, and assist in the creation of innovative solutions to meet client needs.
- Actively engage in networking events and opportunities to expand the agency's reach and potential client base.
- Offer creative input and contribute ideas for campaigns and new business initiatives.
- Participate in team brainstorming sessions to develop fresh, unique PR strategies that align with client objectives.
- Assist with internal communications, tracking the progress of various PR and business development projects.
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