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Head of Luxury Marketing
3 weeks ago
Career Opportunities: Director of Marketing & Communications (158810)
The Shangri-La Group sets a new standard for luxury in the hospitality industry. Floor-to-ceiling windows throughout our hotels invite the outdoors in, and the stylish interiors reflect the endless blue of the sea and sandy beaches right outside.
We are seeking a seasoned marketing professional to lead the strategic marketing, branding, and communication efforts for our premium services. As Director of Marketing & Communications, you will be responsible for developing and executing innovative marketing strategies to drive revenue, enhance brand awareness, and position our resorts as premier luxury destinations.
This role involves:
- Developing and implementing a comprehensive marketing and communication strategy to drive business growth, increase market share, and enhance brand positioning.
- Leading the creative direction and execution of all marketing campaigns, ensuring consistency with our luxury brand identity.
- Analyzing market trends, competitor activities, and customer insights to optimize marketing strategies.
- Ensuring all marketing materials, advertisements, and promotional content reflect the luxury standards of the Shangri-La brand.
To succeed in this role, you will need:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 8-10 years of experience in luxury hospitality marketing, with at least 3-5 years in a leadership role.
- Strong understanding of luxury branding, guest expectations, and high-end customer engagement.
- Proven track record in digital marketing, social media management, and online brand building.
- Ability to create compelling marketing campaigns and storytelling initiatives that differentiate the brand.