E-Commerce Development Manager
5 days ago
We are currently seeking passionate and dynamic professionals who pride themselves in online content management and provide creative solutions to manage web traffic.
As a key member of the Marketing & Communication Team, you will be responsible for assisting in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer metrics.
Your role will include key responsibilities such as:
- Traffic Growth and Improvement
- Assist the Director of Marketing & Communications and the Corporate Director of E-Commerce in evaluating the performance of our branded website and giving suggestions for how to promote and improve the presence of the hotel on the web, with the intention of increasing the number of bookings and keeping the website up to date.
- Social Media Presence
- Monitor, implement, and execute the active presence of the property on all social media tools to maximize the online exposure of the property.
- E-Newsletter Development
- Monitor and develop e-newsletters pertaining to the property and maintain all online channels to be accurate and brand compliant according to company standards.
- Quality Assurance
- Conduct regular quality assurance audits on the hotel's descriptive content & images to ensure parity on all channels and integrity with the brand website.
- Competitor Analysis
- Identify and evaluate new marketing opportunities to increase direct internet traffic as well as monitor the online presence and rate position of immediate competitors.
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