Adidas Saudi Arabia Sports Marketing
2 weeks ago
Job Summary:
We are looking for a seasoned Senior Marketing Manager - Football to develop and implement strategies that drive growth in the football market in KSA. As a key member of the team, you will work closely with cross-functional teams to achieve business objectives.
Main Responsibilities:
- Develop and execute activation plans for strategic SAFF & Football athletes product launches and identified moments that will strengthen relationships and grow SAFF & Football Players business.
- Manage detailed budgets of SAFF & Football athletes and ensure decisions and actions align with overall marketing goals and objectives.
- Build and maintain strong relationships with Football partners at all levels, driving long-term partnerships that enhance adidas' reputation.
- Collaborate with SAFF, Football athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more.
- Participate in promotional appearances of adidas contracted players/athletes, meeting and briefing adidas contracted assets for promotional appearances.
Key Performance Indicators (KPIs):
- MWB compliance, Control & Savings.
- Partner Activation - SAFF & Football Players.
- Shoe count & current pack for Top Clubs & SAFF.
- Attack Plan effectiveness (% vs Plan).
Requirements:
- University degree in business, ideally with sport industry, marketing and sales focus.
- Ideally a sports-related master's degree.
- At least 6 years of experience in Brand and Sports Marketing with an agency, sport partner or client-side consumer goods company.
- Excellent Arabic and English language skills.
Our Company Culture:
adidas is committed to fostering a culture that values diversity, inclusivity and individual expression. We strive to create a workplace where everyone feels welcome and empowered to succeed.
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