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Digital Marketing Strategist MENA

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Riyadh, Ar Riyāḑ, Saudi Arabia ESL FACEIT Group - EFG Full time

EFG is the world's leading competitive gaming platform, combining ESL and FACEIT. Our mission is to increase the sustainability and global footprint of competitive gaming in a fast-growing entertainment vertical.

We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The role of Regional Social Media Lead will focus on expanding EFG's brands presence in the MENA region. This includes driving regional campaigns for Esports World Cup, the world's largest gaming event, held during the summer in Saudi Arabia.

The ideal candidate has 6+ years relevant experience in social media or agency work, with a strong understanding of the MENA market landscape and demonstrated ability to communicate in English and Arabic language.

Key Responsibilities:

  • Develop the social media strategy to expand EFG's brands presence in the MENA region
  • Drive regional campaigns for Esports World Cup
  • Build channels strategy to ensure high acquisition and engagement of the community
  • Own and monitor KPIs to drive successful content strategies