Data-Driven Marketing Expert
3 days ago
About the Role
We're seeking a talented MarTech professional to join our team as a Technical Marketing Leader. In this role, you'll be responsible for providing technical direction and support to internal teams, external vendors, and partners, developing and enforcing best practices, coding standards, and data governance policies, and overseeing system configurations, customizations, and performance optimizations.
- Technical Leadership
• Provide strategic technical guidance and support to internal teams, external vendors, and partners.
• Develop and enforce best practices, coding standards, and data governance policies.
• Oversee system configurations, customizations, and performance optimizations. - Project Management
• Collaborate cross-functionally with stakeholders to define project scope, timelines, and deliverables.
• Manage resources, schedules, and budgets to ensure successful project execution.
• Facilitate regular project updates to leadership and relevant business units. - Optimization & Innovation
• Continuously assess and optimize MarTech solutions to improve marketing performance (e.g., personalization, automation, conversion).
• Evaluate and recommend emerging technologies, tools, and methodologies to keep the organization at the forefront of MarTech innovation.
• Implement ongoing enhancements based on user feedback and analytics insights. - Training & Documentation
• Develop clear documentation for system architecture, workflows, integrations, and processes.
• Conduct training sessions and user workshops to ensure efficient adoption and use of the MarTech stack.
• Serve as the go-to expert and technical advisor on Adobe and Microsoft Dynamics CRM.
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