Event Marketing Lead
5 days ago
We are a dynamic event organization, seeking a highly skilled Event Marketing Lead to join our team. The successful candidate will have a strong focus on ticketing and event marketing, with a proven track record of driving sales and engagement.
About the RoleThis is an exciting opportunity for a motivated and results-driven individual to take ownership of our event marketing strategy and drive revenue growth. As a key member of our marketing team, you will work closely with other departments to ensure alignment between marketing and event execution.
Main Responsibilities:
- Develop and Execute Marketing Strategies: Lead the design, planning, implementation, and optimization of marketing campaigns aimed at driving ticket sales, event engagement, and overall revenue growth.
- Ticketing Strategy Development: Develop and manage ticketing campaigns to maximize event attendance, ensuring strategic alignment with broader marketing and event goals.
- Campaign Optimization & Performance Analytics: Focus on driving ticket sales by using advanced analytics to spot opportunities for optimization and address any issues across digital channels and ticketing platforms.
Required Skills and Qualifications:
- Minimum 5 years of experience in digital marketing, with a focus on event ticketing campaigns and ticket sales.
- Familiarity with ticket sales optimization techniques and best practices.
- Proven ability to manage and optimize digital ticketing campaigns using analytics tools (Google Analytics, Adobe Analytics), SEO, and PPC.
- A/B testing & performance analytics: Significant experience with A/B testing, web analytics, and optimization techniques specifically for ticket sales and event promotions.
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