Digital Marketing Strategist
4 days ago
We are a leading event organizer, driving innovation and excellence in the industry. We're looking for a highly skilled Digital Marketing Strategist to join our team.
Job DescriptionThe ideal candidate will have a strong focus on ticketing and event marketing, with a proven track record of driving sales and engagement. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to meet key objectives such as increasing visitor attendance and exhibitor acquisition.
Main Responsibilities:
- Develop and Execute Marketing Strategies: Lead the design, planning, implementation, and optimization of marketing campaigns aimed at driving ticket sales, event engagement, and overall revenue growth.
- Ticketing Strategy Development: Develop and manage ticketing campaigns to maximize event attendance, ensuring strategic alignment with broader marketing and event goals.
- Campaign Optimization & Performance Analytics: Focus on driving ticket sales by using advanced analytics to spot opportunities for optimization and address any issues across digital channels and ticketing platforms.
Required Skills and Qualifications:
- Minimum 5 years of experience in digital marketing, with a focus on event ticketing campaigns and ticket sales.
- Familiarity with ticket sales optimization techniques and best practices.
- Proven ability to manage and optimize digital ticketing campaigns using analytics tools (Google Analytics, Adobe Analytics), SEO, and PPC.
- A/B testing & performance analytics: Significant experience with A/B testing, web analytics, and optimization techniques specifically for ticket sales and event promotions.
- PPC and SEO: Strong knowledge and experience in managing PPC campaigns, SEO strategies, and digital marketing tools.
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