Digital Brand Ambassador
7 days ago
Delicious Food Factory (DFF) is a renowned company in the pet food market, committed to delivering high-quality products that meet the evolving needs of pet owners.
About Our JobWe are seeking an accomplished Brand and Communication Manager to join our team. This role requires a seasoned professional who can develop and execute effective branding strategies, leveraging DFF's strengths in quality, health benefits, and innovation.
Main Responsibilities:- Developing Branding Strategies: Create and implement branding strategies that emphasize DFF's unique value proposition, ensuring consistency across all touchpoints.
- Creating Engaging Content: Develop content that resonates with the target audience, aligns with Saudi values, and positions DFF as a caring, expert brand for pets.
- Social Media Engagement: Manage DFF's social media presence, capitalizing on trending topics, cultural moments, and local events to drive engagement.
- Planning Advertising Campaigns: Collaborate with creative teams to plan and execute campaigns that produce impactful ads for digital, print, and traditional channels.
- Conducting Market Research: Stay alert to competitor strategies, FMCG trends, and emerging consumer behaviors, using insights to adjust branding strategies effectively.
Requirements
Qualifications:
- 5+ years of experience in FMCG brand management or communication, with a proven track record of brand-building in the Saudi market.
- Expert knowledge of social media platforms, trends, and strategies, particularly within the Saudi and Middle Eastern context.
- Deep understanding of Saudi culture, values, and consumer behavior, especially regarding pets and family lifestyles.
- Strong creative and analytical abilities to think outside the box and bring fresh ideas to DFF's branding efforts.
- Excellent Arabic and English language skills, both verbal and written.
- Bachelor's degree in Marketing, Communication, Business, or a related field.
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