Digital Marketing Specialist

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Caliberly Full time

{"h1": "Performance Marketing Executive", "p": "We are seeking a talented Performance Marketing Executive to join our team at Caliberly. As a key member of our digital marketing team, you will be responsible for developing and executing paid advertising campaigns across Google, Meta, and TikTok to promote gaming apps.

Key Responsibilities:

* Develop and execute paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads to promote gaming apps
* Conduct market research to identify trends, target audiences, and strategies to boost app downloads and user engagement
* Analyze campaign performance metrics, generate reports, and provide insights to improve ROI and achieve KPIs
* Collaborate with the creative team to design engaging ad creatives, including video content and display ads
* Utilize A/B testing and other optimization techniques to enhance ad performance and budget utilization
* Stay updated on the latest digital marketing trends, algorithms, and tools to ensure cutting-edge strategies
* Manage and optimize campaign budgets effectively to ensure maximum impact and reach
* Work closely with the client and internal teams to align marketing strategies with overall business objectives

Requirements:

* Must be a Saudi national
* Minimum 2-3 years of experience in digital marketing, specifically with gaming apps
* Proven track record of managing Google, Meta, and TikTok ads
* Strong understanding of PPC campaigns, app marketing, and user acquisition strategies
* Experience with analytics tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Analytics) to measure and report on campaign performance
* Excellent communication skills and ability to work collaboratively with teams
* Creative thinking and a passion for gaming and digital marketing

Preferred Qualifications:

* Certifications in Google Ads, Meta Blueprint, or TikTok Ads are a plus
* Experience working within a digital agency environment
"}



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