Digital Marketing Director

2 weeks ago


Riyadh, Ar Riyāḑ, Saudi Arabia Innovo Group Full time
Key Qualifications

To be successful as a Marketing Manager, you will need:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 5+ years of experience in marketing, preferably in off-plan residential real estate.
  • Strong expertise in digital marketing, CRM platforms, lead generation, and campaign optimization.
  • Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, Instagram, YouTube, SEO, SEM, and content marketing.
  • Experience in using marketing automation tools, AI-driven analytics, and CRM platforms.
  • Ability to manage budgets effectively and optimize cost-per-lead (CPL) and return on investment (ROI).
  • Excellent leadership, communication, and stakeholder management skills.
  • Bilingual (English & Arabic) preferred for enhanced audience engagement.
Job Requirements
  • Develop and execute comprehensive marketing strategies tailored for off-plan residential projects.
  • Conduct market research to identify target audiences, market trends, and competitor activities.
  • Define brand positioning, messaging, and unique selling propositions (USPs) for projects.
  • Align marketing strategies with sales objectives to maximize lead conversion and ROI.


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