Digital Transformation Specialist

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Glance Full time

We are seeking a skilled and experienced Digital Marketing Professional with a strong background in healthcare marketing to join our dynamic team at Glance.

About Our Team

Our team is passionate about transforming the healthcare industry through innovative technology solutions. We are committed to delivering advanced healthcare services tailored to the Saudi Arabian market.

Key Responsibilities
  • Campaign Development:

Plan, develop, and execute data-driven campaigns to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI). This includes strategizing and implementing B2B SEO, SEM, and PPC campaigns for SaaS solutions.

  • Develop and execute cold outreach strategies to identify, engage, and convert high-quality leads.
  • Establish and manage affiliate marketing strategies to expand reach and foster partnerships.
User Behavior Analysis:

Analyze user behavior using tools like Hotjar and Microsoft Clarity to identify drop-off points or friction in user journeys. Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.

  • Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
  • Perform A/B testing to evaluate content and design variations, identifying the best-performing elements to drive higher conversions.
Audience Identification and Personalization:

Identify and develop detailed audience personas based on research and data. Tailor marketing strategies to resonate with different healthcare stakeholders.

  • Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.
  • Stay updated on industry trends, regulatory requirements, and culturally sensitive messaging.


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