Multichannel Campaign Manager
4 days ago
We are seeking a skilled and experienced Digital Marketing Professional with a strong background in healthcare marketing to join our dynamic team at Glance.
About Our RoleThe successful candidate will be responsible for developing and executing multichannel campaigns to drive business growth and improve customer engagement.
Key Accountabilities- Campaign Execution:
Develop and execute data-driven campaigns to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI).
- Implement B2B SEO, SEM, and PPC campaigns for SaaS solutions to maximize visibility.
- Develop and execute cold outreach strategies to identify, engage, and convert high-quality leads.
Analyze user behavior using tools like Hotjar and Microsoft Clarity to identify drop-off points or friction in user journeys.
- Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
- Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
Identify and develop detailed audience personas based on research and data.
- Tailor marketing strategies to resonate with different healthcare stakeholders.
- Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.
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