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Assistant Trade and Operator Marketing Manager
3 weeks ago
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
**Job Purpose**:
As the Assistant Trade and Operator Marketing Manager, you will act as the liaison between Marketing, Operators, and Trade Partners. You will bridge the gap between our Global and Local strategies by activating various marketing plans and platforms, working closely with our Customer Development (CD) team to drive reach and penetration of our portfolio.
**WHAT WILL YOUR MAIN RESPONSIBILITIES BE**
- Develop and implement trade and operator marketing strategies.
- Conduct market research to understand industry trends and customer preferences.
- Design and execute promotional programs to drive sales and brand awareness.
- Collaborate with sales teams to align marketing initiatives with their objectives.
- Ensure consistency in branding and messaging across all marketing materials.
- Develop programs that engage food service customers through tastings, events, or culinary competitions.
- Manage budgets for marketing initiatives and measure ROI.
- Work with other departments to ensure seamless execution of marketing initiatives.
- Prepare regular reports on marketing performance and present findings to senior management.
- Oversee execution and support for our eComm business and 3p distributors.
- Ensure all website content is complete and updated.
- Develop asset creation and support material for marketing programs.
- Gather market data and insights to improve our operator end-to-end experience.
- Deliver Trade Operator & eCom Business Targets for Turn Over, Reach & Penetration.
- Plan, execute, track, and optimize operator buying experiences.
- Craft relevant, need-based campaigns and conduct post-campaign evaluations.
- Drive Perfect Store Online and Offline with Top 10 SKU focus.
- Manage relationships with trade partners and operators.
- Create and implement trade active reselling programs.
**WHAT YOU NEED TO SUCCEED**
**Experiences & Qualifications**
- Bachelor's degree in marketing, Business Administration, or a related field.
- 5 years’ experience in Marketing in the FMCG Foodservice industry.
- Deep understanding of sales/marketing funnels and customer buying journeys.
- Ability to create persuasive content across various channels.
- Proficiency in Marketo, Adobe Analytics, Power BI, and Microsoft Office Suite.
- Great attention to detail, comfort with data, and strong project management skills.
- Agile, resilient, and driven to find insights and collaborative solutions.
- Curious, courageous, and willing to think outside the box.
- Strong negotiation skills.
**Digital & Data Tools**:
- Proficiency in Power BI, Adobe Analytics, Marketo, and Sales Force
- 5 years of working experience in Trade and Operator Marketing, or a similar function in FMCG.
- Understanding of key metrics for offline & online Trade and Operator Marketing & eCom.
- Passion for Food and the Out of Home industry.
**Desirable**:
- Digital marketing foundation and industry knowledge for Out of home Operator Groups & Trade Customers.
**Skills**:
- Good understanding of different shopping missions, operator lifecycle, and buying journeys.
- Business acumen and ability to generate insights with 3rd party data.
- Customer centricity and content creation skills.
- Advanced joint omnichannel campaign planning skills.
- Ability to build value propositions to engage Trade Partners.
- Digital savvy (Intermediate).
- Work from purpose for the good of others.
- Always bring your best self.
- Be constantly curious & courageous.
- Generate value in channels & customers.
- Create better futures for our consumers every day.
- Inspire the energy needed to win & grow.
**Leadership**
- You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
- As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
- ** Critical SOL
