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Marketing Executive
3 weeks ago
Kitopi is the world’s leading tech-powered multi-brand restaurant. With a mission to satisfy the world’s appetite, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space.
Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region.
With over 4,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar, and runs its engineering hub in Krakow, Poland, its robotics hub in Denmark, and its global customer experience center in Dubai, UAE.
**What You'll Do**:
- Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
- Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.
- Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
- Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.
- Track and stay on top of market trends.
- Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
- Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
- Analyze customer feedback, ratings, and reviews and share insights with the wider team.
- Provide input into pricing strategy.
- Optimize brand packaging design.
- Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.
**What Are We Looking For?**:
- Bachelor's degree in Marketing Management or Communications
- Minimum of 3 years experience in Marketing and Communications, specifically in the F&B, FMCG, and Hospitality industry - Agency experience is preferable
- Lively and charismatic with a passion for food and great knowledge of the consumer
**Recruitment Process and Timeline**
**Benefits**
- Extensive learning opportunities - we offer many hard and soft skills training to help you improve and challenge yourself
- You'll be involved in customized workshops run by Kitopi Academy
- You’ll have a chance to work in an international, diverse, and inclusive environment
- You’ll be part of one of the most caring communities out there.
- Finding a chance to become a shareowner with our ESOP plan (**T&C Applies**)
- Free and unlimited access to a nutritionist because we care about you
- No Dress Code (**T&C Applies**)
- Extended maternity and parental leave
- The infamous team activities and social events are bursting with fun
- Inclusive Private Health Insurance
- Up to 50% discount from Kitopi brands
- Annual leave as per the company policy
**So, what does it really mean to work at Kitopi?**
We are constantly striving to make Kitopi the best place to work in the world, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.
Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy - you get to choose the environment you operate in because we believe this will help you deliver work you’re proud of.
Tech-enabled and customer-obsessed, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.
