Marketing Executive, Mea
1 week ago
Great that you're thinking about a career with BSI
About Us
Do you believe the world deserves excellence?
BSI (British Standards Institution) the leading global standards and certification company, equips businesses with the necessary solutions to turn standards of best practice into habits of excellence. Renowned for its marks of excellence including the consumer-recognized BSI Kitemark, BSI’s influence spans multiple sectors including Aerospace, Automotive, Built Environment, Food, Healthcare, and ICT. With over 81,000 clients in 172 countries, BSI is an organization whose standards inspire excellence across the globe.
Job Purpose:
The Marketing Executive will be responsible to promote BSI and its services in Saudi Arabia in order to maximize sales, revenue, and profit contribution along with increased client loyalty, cross-sell/upsell, and advocacy.
The role requires knowledge, consideration, and execution of the entire marketing mix such as exhibitions and events, digital marketing, strategic partnerships, content marketing, advertising, web support, collaterals, webinars and online events for maximum impact throughout the year.
**Responsibilities**:
- Develop marketing communications campaigns and activities to promote BSI's wide range of products and services to the identified segments including existing clients and prospects.- Based on market insight, BSI marking policies, approaches, and best practices; recommend appropriate marketing channels to ensure messaging reaches the intended audience in the most effective way.-
- Maximize the usage of BSI’s products and services content across various communication channels to ensure optimum reach and ROI.- Create, promote, and deliver events including exhibitions, conferences & seminars and represent BSI at key industry events, client events and meetings, and sales visits to promote mote BSI group to potential clients.- Evaluate, measure, and analyze campaigns to assess their effectiveness using appropriate tools and record lessons learned.- Manage and work with approved agencies/suppliers to high-quality campaigns.- Enable an effective distribution of marketing materials internally and externally to maximize the impact of campaigns.- Build case studies/success stories with BSI clients.- Manage partnerships and association relations to drive effective lead generation and brand awareness campaigns.
About you- Based in Saudi Arabia- 3-5 years of experience in marketing at B2B companies.- Familiar with marketing automation and CRM tools, preferably Pardot and Salesforce.- Strong analytical and communication skills.- Proven experience in end-to-end marketing campaign management.- Experience in establishing partnerships and association relations is preferable.- Arabic speaker with fluency and English.
Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.
BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.
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