(Global Petroleum Gas) Brand Management Specialist
2 weeks ago
Responsible for the development of brand strategy, annual brand plans and project-based marketing plans for high visibility projects while continually acting as a marketing consultant to support the functions center of expertise role.
Duties & Responsibilities:
You will be required to perform the following:
- Primary responsibility for the company’s brand strategy, including the interpretation of research and KPI performance, alignment with business goals, competitive positioning and the brand’s purpose.
- Develop and execute the corporate brand strategy through the production of a comprehensive Brand Plan to guide annual activity in alignment with the annual Corporate Communications Strategy
- Develop marketing plans for high visibility projects.
- Coordinate with internal client organizations to distill commercial needs into actionable marketing plans covering the marketing strategy, content plans, channel plans, owned, earned, and paid media execution, plus brand asset and guideline development.
- Liaise with commercial Brand Managers and Copy and Concept Specialists to brief projects through the development and delivery of approved project and content briefs.
- Develop and track partner specific KPIs to gauge and report against strategic objectives
- Manage projects and ensure accurate and on time execution
- Budget and contractual management and control
- Actively contribute to the development of the team through coaching, support and development of formal training plans
- Hold quarterly business review meetings with the respective teams to ensure activities are measured and meet the agreed objectives
- Act as a brand management expert to provide the teams with support and best practice guidance and mentoring
- Provide consultancy support to the teams in the development and implementation of marketing strategy and plans
**Benefits**:
Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.
Minimum Requirements: Bachelor’s /advanced degree preferred A minimum of 15 years’ experience in Advertising and Marketing, with both agency and client-side experience Significant experience in brand management with direct brand management authority over brands in the top 100 in global brand valuation, B2B brand management preferred. Must have worked in an international environment, familiarity with culture and values is a paramount importance Strong financial management skills Excellent organizational skills Strong interpersonal, persuasive and presentation skills Travel flexibility Strong project management skills
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