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F&b Marketing Manager

3 weeks ago

Riyadh, Saudi Arabia Sao Lounge Full time

We are hiring an F&B Marketing Manager for F&B company in Saudi Arabia, Riyadh
The F&B Marketing Manager is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the F&B outlets including advertising, promotions, public relations, e-commerce, social media and collateral with focus on driving incremental revenue in line with the overall visions and objectives of the outlets.

**Responsibilities**:
Responsibilities and essential job functions include but are not limited to the following:

- Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually
- Regularly define and identify most effective communication channels to promote existing products and services
- Develop advertising opportunities (special printed media, radio, other)
- Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion
- Source for and promote events that will drive traffic to the F&B outlets and grow revenue
- Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets
- Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, to explore and recommend creative ways to reaching out to target audience groups
- Plan monthly promotional calendar with outlet managers generating ideas for new offerings
- Evaluate and prepare reports showing the results of marketing campaigns (ROI)
- Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets

**Requirements**:

- At least 3 years in related marketing, social media and F&B industry
- Strong network of connections is an asset, including media, bloggers, social influencers and industry partners
- Self-motivated, creative flair, eye for detail, up to date in life-style trends, secure on social platform
- Computer proficiency, skilled in digital marketing and social media software tools
- Embrace the culture of the brands
- Fluent in English

Ability to commute/relocate:

- Riyadh: Reliably commute or planning to relocate before starting work (preferred)