Digital Marketing Officer
2 weeks ago
**Role Overview**:
As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance brand awareness, drive engagement, and generate leads. Your role will involve creating compelling and shareable content across various digital platforms to reach target audiences effectively.
**Responsibilities**:
Ensure content is aligned with brand guidelines, messaging, and overall marketing objectives.
Create multimedia content, such as videos, infographics, and interactive content, to diversify the content strategy.
Collaborate with the marketing team to develop comprehensive digital marketing strategies.
Utilize data and analytics to identify trends, measure campaign performance, and optimize strategies for maximum impact.
Stay updated on industry trends and emerging digital marketing technologies.
Manage and grow social media accounts, including content planning, scheduling, and community engagement.
Monitor social media trends and implement strategies to increase followership and engagement.
Respond to comments, messages, and mentions in a timely and professional manner.
Collaborate with web developers to optimize website content, structure, and user experience.
Monitor website analytics and implement strategies for increased traffic and conversion rates.
Track and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns.
Provide regular reports and insights to the team, highlighting areas for improvement and optimization.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in content creation and digital marketing.
- Proficiency in using digital marketing tools and platforms.
- Strong written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Analytical skills to interpret data and make informed decisions.
**Job Types**: Part-time, Temporary
Pay: ﷼3,000.00 - ﷼6,000.00 per month
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