Specialist - Marketing - Jeddah

**Function/Group**:

- BD/IO

**Experience**:

- 2-3 Years

**Location**:

- Middle East

**About Tally**

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs’ growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.
With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

**Culture & Values**

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.
Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club

**BD/IO**:
The International Operations is dedicated to help businesses across the globe experience a simpler way of managing their business. Here you’ll get to experience a fast-paced work environment while coordinating with teams in international markets.

**What we do**:

- #Build: a profitable partner ecosystem mentored to be enthusiastic, domain expert, customer centric
- #Drive: consistent Tally way of sales embracing consultative selling approach for delivering uniform brand experience
- #Empower, automate and enable small and medium enterprises with #Magicoftally to fully participate in India growth story
- #Equip: Be the most effective source of Voice of Customer (VoC) for Product Innovation team and Marketing

**What will you own**:
As a Specialist - Marketing - Saudi Arabia, you will drive regional marketing execution in alignment with business goals, while strengthening our digital footprint, crafting local content, and driving on-ground brand activations. You will be a key link between the regional sales force, performance marketing, and central marketing teams, ensuring our campaigns are locally relevant, visually compelling, and strategically aligned.

**Experience to bring with you**:

- 2-3 years of experience in marketing roles, ideally in the IT/Tech/SaaS or B2B ecosystem.
- Graduate in Marketing or a related field; master’s preferred.
- Proven ability to create/curate engaging digital content (visuals, testimonials, reels).
- Strong understanding of digital metrics and hand-on experience on tools like - Google Analytic, as to how to optimise for better reach & performance.
- Exposure to Tally is a plus.
- Excellent communication and stakeholder management skills.
- Fluent in English; Arabic proficiency is highly preferred.
- Willingness to travel within the region as needed.

**What will you be doing?**
- Build and execute marketing plans tailored to the Saudi market, integrating digital and on-ground initiatives.
- Partner with the performance marketing team to optimise campaigns by feeding in local insights, creative hooks, and behavioural cues.
- Execute on-ground activations, roadshows, events, and experiences that amplify brand presence and deliver regional goals.
- Localise content and messaging for cultural relevance across Saudi markets.
- Manage influencer and association relationships to grow reach and engagement.
- Maintain a monthly event & training calendar, drive partner awareness sessions and community engagement.
- Manage regional marketing budgets, vendor relationships, and reporting dashboards.
- Contribute actively to sales reviews, offering campaign performance updates and demand generation plans.