Social Media Specialist
1 week ago
At Lendo, we are a fast-growing FinTech company revolutionizing the financial landscape in Saudi Arabia. Through our innovative digital lending platform, we empower businesses by providing fast, secure, and transparent access to finance. As we continue to expand, we are looking for a creative and results-driven Social Media Specialist to elevate our brand presence, engage our audience, and amplify our voice across digital platforms.
In this exciting role, you’ll develop and execute impactful social media strategies, craft compelling content tailored to our diverse audience, and analyze performance to drive continuous improvement. Fluency in both Arabic and English is essential to effectively connect with our local and regional audiences.
**Key Responsibilities**:
- Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
- Create, curate, and manage published content (images, video, and written) that resonates with our target audience.
- Monitor, analyze, and report on social media performance metrics to optimize campaigns.
- Engage with followers, respond to inquiries, and foster a positive community around our brand.
- Collaborate with the marketing team to align social media initiatives with broader marketing campaigns.
- Stay updated on industry trends, emerging platforms, and best practices in social media.
- Manage social media advertising campaigns to drive traffic and conversions.
- Conduct market research to identify new opportunities for growth and engagement.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management, preferably within the fintech or financial services sector.
- Strong understanding of social media platforms (Instagram, Twitter, LinkedIn, Facebook, TikTok, X, etc.) and their respective audiences.
- Excellent written and verbal communication skills in both Arabic and English.
- Creative mindset with the ability to produce engaging content.
- Strong analytical skills to evaluate performance and ROI.
- Familiarity with social media management tools and analytics platforms.
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