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CRM Manager

3 weeks ago

Riyadh, Saudi Arabia Halian Full time

Our Client:
Our client are pioneering the transformation of the Saudi hospitality and leisure market and are looking for an experienced Director of CRM.

Your Responsibilities:
Digital

Develop and manage digital marketing plans across the Company portfolio with proven ROI, working with head of marketing to support wider marketing strategy.

Develop, implement, and manage new customer acquisition strategies using a mix of digital marketing channels

Supporting with input into the channel strategies to improve the use and efficiency of all our channels

Manage the use of all digital marketing channels for the local media activity effectively, including budget allocation, attribution and supporting analytics

Run paid social media advertising in line with wider marketing strategy

Be the lead in the digital marketing data and research. Analyse, monitor and report on online performance using data to provide analytical and insightful reports on a weekly basis

To review and evaluate ROI from all activity and make recommendations for future enhancements to the strategy, creative approach, customisation, offer and targeting

Monitor competitor activity and use good examples to suggest new test and learn opportunities

Daily management of our digital agencies to monitor campaign performance and optimal targeting is achieved

CRM

Creation of the best in class on-boarding and lifecycle programmes for all brands.

Develop in-depth knowledge and understanding of our data, customer behaviour and segmentation techniques.

Driving data acquisition, retention, and enrichment strategies, working to database growth targets.

Work closely with our guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and test learnings.

Daily management of our CRM agency to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting.

Production of weekly and monthly performance reports with key insight and recommendations.

Your Qualifications:
Minimum of 5 years experience within a CRM and Digital role

Knowledge of paid media, acquisition and retention strategies and lifecycle programmes

Experience using CMS platforms, top-tier ESP and Google Analytics

Excellent verbal and written communication skills

Implementation

Reporting on web and CRM metrics

SQL knowledge preferable

Ability to multitask and meet tight deadlines

Highly numerate, you enjoy working with numbers and have strong excel knowledge

Exceptional written and verbal communication skills and is at ease communicating across teams, markets and different levels within a multi-stakeholder organisation

Experienced in leading cross-functional teams and liaising with stakeholders, to deliver projects on time and in line with expectations.

Data-driven individual with the ability to dig into large sets of data to interpret findings, analyse trends, recognize anomalies and build testing.plans based on data

Extensive experience designing tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions

Seeks to stay abreast of digital marketing activities of other organisations and develop actionable insights.



Halian Group:
With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.

Our tech-talent and smart services help you to realise tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together