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CRM Specialist

3 weeks ago

Riyadh, Saudi Arabia Nana Direct Full time

**About Nana**:
Nana is an internet marketplace connecting customers with their favorite grocery stores, pharmacies and specialty stores. Our mission is to deliver the highest quality of online grocery customer experience with a sense of affection, care, and pride. Nana was established in 2016 and is headquartered in Riyadh, Ar Riyad, Saudi Arabia.

**Highlights**:
Nana funding: 188M SAR
Current funding stage: Series C
Nana backed by: STV, MEVP, Wamda Capital, Saudi Venture Capital, Impact46, Watar Partners

**The CRM Specialist** will work alongside the Marketing team and be responsible for driving the creation of innovative and engaging customer communications, monitoring their effectiveness, whilst nurturing pre-existing and new customers within the CRM system

He will implement marketing campaigns and techniques to drive new customer acquisition and deliver analysis with actionable insights to develop future successful campaigns to meet business objectives.

**Duties and Responsibilities**:

- Plan and deliver CRM strategies across the organisation to retain existing customers, increasing brand loyalty, and expanding the company’s brand value.
- Make sure the customer database is correctly segmented in order to target marketing activities appropriately
- Collaborate with the Product team on defining the capabilities and driving the implementation of the required CRM infrastructure
- Strategically plan, execute and assess the performance of individual CRM program strategy within the internal teams.
- Update and maintain stakeholder records within the CRM system
- Own the responsibility for retention campaigns, right from conceptualization to analysis. This will include idea generation, proposal preparation, overseeing the production process, and execution.
- Ensure the CRM system provides an effective sales funnel
- Analyze market reports to determine what kind of marketing trends the business should respond to.
- Troubleshoot software or user errors that inhibit the efficiency of the interaction between people and technology.

**Requirements**:

- Bachelor’s degree required, preferably in marketing, communications or related field
- 1-2 years of experience marketing & CRM and analytical systems required
- Knowledge of online marketing methods and best practices.
- Strong mathematical skills to analyse reports and work with large data sets.
- Organisational skills that will help to juggle competing demands between marketing, Commercial, customers, and management.
- Strong communication skills along with a customer-oriented attitude.
- Strong initiative, creative thinking, attention to detail and work ethic.