Senior App Content Specialist

Join Nice one, Saudi Arabia’s fastest-growing digital home retail brand, as we expand our impact on digital health and wellness. Based in Riyadh, this is your opportunity to drive the creation and optimization of app content that empowers users and establishes Nice one as a leader in trustworthy, innovative health and wellness information. We value creativity, accountability, and diversity—inviting passionate professionals from all backgrounds to shape the future of digital home retail with us.

**Key Responsibilities - App Content Strategy, Health Information Delivery, User Engagement**:

- **App Content Planning**: Lead the development and execution of content strategies focused on enhancing the mobile app user experience with relevant, engaging, and evidence-based health and wellness content.
- **Content Creation & Management**: Produce, edit, and curate high-quality content including in-app articles, product descriptions, banners, tooltips, interactive guides, and notifications tailored for mobile users.
- **SEO & App Content Optimization**: Implement SEO best practices, metadata strategies, and localization to ensure maximum visibility, discoverability, and accessibility of in-app health content.
- **App Content Governance**: Maintain editorial standards, compliance, and brand voice across all app content, ensuring alignment with regulatory and company guidelines.
- **Cross-Functional Partnership**: Collaborate with product managers, UX/UI designers, engineers, and marketing teams to seamlessly integrate content into the app ecosystem and support product launches.
- **Continuous Improvement**: Analyze app content performance metrics, user feedback, and industry trends to refine strategies and enhance content quality and user engagement.
- **Content Calendar & Workflow**: Oversee content planning, editorial calendars, and workflow management to ensure timely, coordinated rollouts of new health and wellness features in the app.
- **Team Leadership**: Mentor junior content creators, support professional development, and foster a culture of creativity, accuracy, and innovation.

**Skills and Qualifications - Mobile App Content, Health Copywriting, SEO Optimization**:

- **Educational Background**: Bachelor’s degree in Communications, Digital Content, Journalism, Life Sciences, Health Education, or related field. Advanced certifications in mobile content, health literacy, or digital marketing are advantageous.
- **Professional Experience**: At least3 years of experience developing, editing, and managing content for mobile apps in the health, wellness, or e-commerce sectors.
- **App Content Mastery**: Proven ability to translate complex health information into user-centric, actionable content tailored for mobile audiences.
- **SEO & Analytics Skills**: Hands-on experience with mobile SEO, ASO (App Store Optimization), A/B testing, and interpreting user engagement analytics to drive content performance.
- **Process Management**: Expertise in digital content management systems, editorial workflow tools, and agile project management methodologies.
- **Collaboration & Communication**: Demonstrated ability to work cross-functionally and communicate clearly with technical and non-technical stakeholders.
- **Editing & Quality Assurance**: Advanced editing, fact-checking, and content review skills to ensure clarity, accuracy, and compliance with internal and external standards.
- **Regulatory Acumen**: Awareness of legal, ethical, and regulatory considerations for mobile health content in the MENA region and internationally.

**Core Competencies - Health Content Strategy, Mobile UX, App User Engagement**:

- Visionary storyteller, able to inspire and inform users through concise and actionable app content.
- User-focused strategist, anticipating user needs and designing content workflows for the best in-app experience.
- Data-driven innovator, leveraging metrics and experimentation to improve app content performance continuously.
- Ethical leader, committed to inclusivity, cultural sensitivity, and the highest editorial standards in health communication.

**Why Build App Content Careers at Nice one - Digital Health, Innovation, Impact**:

- Pioneer app-based health communication for one of the region’s top digital retail brands.
- Engage in fast-track professional growth within a creative, empowered content and product team.
- Access continuous learning, industry best practices, and opportunities to innovate in mobile health content.
- Thrive in a collaborative, inclusive work environment that values diverse perspectives and strengths.
- Enjoy competitive compensation, recognition, and the chance to positively affect how consumers interact with health and wellness content every day.

If you’re excited by digital health, app content innovation, and driving user engagement through mobile platforms, we want to hear from you. Submit your resume, a portfolio with examples of in-app health or wellness content, and a cover