Brand Manager

**INSPIRE | EXHILARATE | DELIGHT**

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

**What you'll be doing**

Our Regional Brand Manager, based in Jeddah, is accountable for the delivery of top line and bottom line targets for our multi-brand beauty portfolio across Saudi Arabia. Our Regional Brand Manager will oversee commercial operations across markets/networks of scope and will work closely with store staff/retailers to ensure achievement of targets through advanced customer and people experience while also raising brand awareness.

**Key Responsibilities**:

- Set up the yearly strategic plan and budgets of the brands portfolio in coordination with Business Unit leaders.
- Participate in strategic meetings with suppliers, marketing, merchandising, and regional teams to negotiate commercial conditions (margin, promotions, exclusivity).
- Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings.
- Set up the yearly strategic plan and budgets in accordance with the Business Units' vision and mission.
- Conduct strategic meetings with suppliers, marketing, merchandising, and regional teams to negotiate commercial conditions (margin, promotions, exclusivity).
- Develop and implement goals, objectives, policies, procedures, and work standards.
- Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings.
- Set the yearly budget of the team in line with plans and needs and monitor the budget achievement.
- Monitor and direct daily operations to ensure that goals and objectives are met in terms of sales targets, margins, and profit, and take corrective action when necessary.
- Approve brand mix and oversee the smooth implementation of opening, closing, and renovation of counters, and often get involved with demand planning.
- Maintain smooth relationships with suppliers and business partners.
- Negotiate targets, locations, and brand support with key suppliers.
- Promote customer service excellence by running surveys and analyzing benchmarks.
- Analyze and improve cost effectiveness; prepare ad-hoc review budget updates in collaboration with the General Manager.
- Prioritize and allocate available team resources, make recommendations for improvement, and ensure maximum effective service provision.
- Monitor and analyze market trends and competitor activities; provide action plans and follow up on implementation.
- Ensure proper implementation of in-store marketing animation plans/guidelines from Brand Owners.
- Analyze profitability of the store/brands & monitor market share.
- Review monthly reports on customer & sales analysis, shopper insights, traffic in-store, and store KPIs, and prepare action plans accordingly.
- Act as a country liaison with retailers and/or malls.
- Use marketing KPIs to set realistic but stretching targets for the team, brand, and activities, and suggest optimizations on actions and tools.
- Assign individual objectives for employee performance management purposes, manage performance, empower the team, and provide formal and informal feedback to support professional development and maximize performance.
- Ensure identification, proper development, and recognition of talents within the team.

**What you’ll need to succeed**
- Minimum 4 years of proven experience in brand management and commercial oper