Marketing Manager

**Company Description**
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

- Work within a highly dynamic business with the energy and style of a start-up
- Be part of building a business that is launching new products and events at scale
- Grab an opportunity to accelerate your career and make a real impact.

**The Role**

This is a freelance role for a 12 month contract period, with the possibility for extension. You must have the right to work as a freelancer in your country of residence.

The Marketing Manager designs and delivers critical aspects of the marketing strategy to achieve commercial objectives and revenue targets.

Achieves this through delivery of the brand, accurate customer segmentation, data analytics, campaign planning and multi-channel optimisation.

**KEY RESPONSIBILITIES**:

- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
- Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
- Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
- Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
- Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).

**LEADERSHIP**
- Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
- Line manages digital marketer/s in order to successfully implement campaign strategies.
- Provide guidance, feedback and inspiration to line reports.

**ANALYSIS & INSIGHT**
- Monitor campaign performances by producing relevant and timely reports.
- Recommend changes to campaign execution based on data insights.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

**PLANNING & CAMPAIGN MANAGEMENT**
- Work with the marketing team to plan marketing campaigns to meet strategic objectives - visitor attendance, exhibitor acquisition.
- Monitor operational implementation plans and ensure adherence to d